End To End Digital Content Marketplace Amit Goel April 25, 2013 Uncategorized Marketplace is a very old concept. Since the ancient times, there have been marketplaces. People have been buying and selling things. And now, with the digital era, internet and credit cards in place, Digital content is in vogue. Be it Music, Videos, Movies, Newspapers, Magazines, Softwares, Services, any damn information is available either for free or on sale. Many companies.
have tried this in the past and many more are trying to set up digital content marketplace. They enable people to sell anything and everything. But does anything and everything sell ? Not necessary. Let me give you an instance. You want to read a magazine. You’ll find a lot many content marketplace, online stores who sell you subscriptions or single copies in PDF version. Now, you can download this PDF and.
read it . It seems very easy to you if you are a technical person. But think of people around you who are not comfortable with technology. Okay, Let’s write down some steps how a non-technical person might see a digital content consumption problem. Someone needs to tell them that they need a PDF reader installed on their computer or any other device to read this magazine. To get a PDF reader.
they need to find an installer online and need to know how to do it. They need to make sure that content is stored on their computer safely so that they can remember the path if they need to access again. If they wish to read the same magazine on another device, they should know how to transfer the file from computer to device using USB connectors. They need to understand the.
file storage on their device for file retrievals and access. In case, they loose the device, they loose the magazine also. Do not forget Accidental deletion of content. Now, do you still believe that purchasing, consuming and managing personal digital content is easy ? there is still a huge gap in the industry where a consumer could find, buy, store, read and enjoy the experience of consuming the content in one place.
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