Companion devices or second screens have taken off. Apple launched iPhone or iPAD as a game changer selling in millions. Now a days, smartphones and tablets are more of a necessity than a luxury. Gaming, utility apps, social apps do make sense on these second screens. But do people really consume content on these devices? Do people really subscribe or pay for content or are they ready to pay for it if.
given high quality content ? and of course, how do you define high quality . Till now, the media industry is advertisement driven. Pick up any newspaper, magazine or TV channel for an instance and explore about their revenue streams.. the consumers are just eye balls for them because the more number of eyeballs, means the more revenue in advertisement. But the digital content is changing the story line. People consume content.
on digital platforms and especially, the second screens because they “like” the content. They choose what they want to read or watch rather than being served what has been decided for them. They can get the content Ad free if they wish to. Digital content is getting popular among the consumers not only because they can choose but because of the way it is presented. People get the rich experience as they.
can interact with the content. So, that means I can click wherever in the article and get more details. I can watch a video tutorial and read more text, highlight important points, take notes, share with people, bookmark it, converse with the author, leave my comments which definitely goes against the traditional publishing model. So, what is new with all this ? the new part is the second screen or companion devices.
I can do all of the above on my smart phone or a tablet on the go. Tablets and smartphones enable touch which makes the content consumption experience much superior and bring back my glossy magazine experience too.. Isn’t it best of both the worlds ? That’s what we are busy with at Patterbuzz. Let the consumer get all the content in the way he or she wants it. And of course.
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