Down, But Not Out … Amit Goel March 21, 2015 Digital Content , Digital Magazines , Indian Publishing , Magazines , Patterbuzz , Uncategorized “A goal is not always meant to be reached, it often serves simply as something to aim at.” ― Bruce Lee Yes, I also started with a dream in my eyes. Like every entrepreneur, I wanted to build a company of my own. I wanted to make a.
end of our run two weeks ago, we had signed up content licenses with 50+ magazines and had published 450+ issues and 20,000+ articles. In this process, we created an iPAD app, launched an Android app and a website enabling premium content. We became the first ones to enable unbundling of magazine content. For example: we enabled people to buy single article for Rs2/- rather than paying Rs 100/- for a magazine.
dent in this universe in my own way. I also wanted my 42, the answer to ultimate question of universe, life and everything. I love reading. I have been in media technology space for more than a decade. I worked in Digital Pay TV technology industry for long years. But gradually, I could see opportunities just appearing randomly in my thoughts. Everyday, As I picked up a newspaper or a magazine, I.
had an inkling of time spent in reading news, articles, understanding different viewpoints. I realized that these journalists and authors were putting in painstaking effort in creating the content in such an easy and understandable language for people like me so that we can get a grasp on things around us. but consuming content on internet was not easy, given that, too much noise made sure that the premium content never came.
in light. and this noise of blogging world and 140 characters of twitter made people believe that content on the internet is free and it just comes out of nowhere. and Then, the idea of “Patterbuzz” was born. I slogged, got my early angel investors (my ex-bosses) on board with the idea that we are going to change the indian media industry by enabling people to discover premium content from the noise.
and we’ll make payment so easy that people will be able to pay for what they read. We targeted Indian magazine industry to begin with. We got our first publisher sign up even before we had a prototype. We needed this as we were going to change the way Indian magazine industry worked and thought about the future. With days passing by, the team grew to 5 in size. and by the.
end of our run two weeks ago, we had signed up content licenses with 50+ magazines and had published 450+ issues and 20,000+ articles. In this process, we created an iPAD app, launched an Android app and a website enabling premium content. We became the first ones to enable unbundling of magazine content. For example: we enabled people to buy single article for Rs2/- rather than paying Rs 100/- for a magazine.
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