So, you may have been wondering for so many years about channel packaging on your Digital TV. Whether in India or abroad, creating bouquets of channels or packages is a common practice. and a general feel among everyone is that it is expensive. May be Yes, May be No. For some people, it will be expensive and for many, it might not be. A normal human being (TV viewer) tends to track/watch.
about 20 channels on an average. An average TV viewing time for an individual is around 2 hours. Depending on the human nature and behaviour, any human being watches a particular categories of channels most of the time and then, rest of the time goes in watching other categories. For example: If a person loves sports, he will be spending almost an hour on watching sports, then about 15 minutes of news.
15 minutes of information channels (discovery/Nat Geo) and rest of the time is divided on movies, general entertainment and music channels. And for this kind of person, an ideal channel line up will be all sports channels, a few news channels, a couple of informatory channels and then, a couple each of other categories. So, essentially, this person is gruntled as he believes that he ends up paying for more number of.
channels than he actually watches ever. But if that’s the case with everyone, why do service providers package channels ? Benefits Of Consumers: Consumer Viewing Habits : Believe it or not, Channel surfing is a most common habit. Out of 2 hours of average viewing time, people end up spending at least 40 minutes on channel surfing before narrowing down on a particular channel to watch. Channel surfing is classified as when.
you spend an approximate time of 1 minute or less on a particular channel before moving to next channel. Now, if people subscribe only channels of their choice, they will hit “cannot view this channel as you do not subscribe” a lot more which becomes irritating and content discovery becomes impossible leaving consumers high and dry. Ease Of Use: Imagine keeping track of new channel launches, TV Series moving from one broadcasting.
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